The Movified Nation Podcast brings you inside the world of top-performing moving company owners and leaders. Hosts Mark Hirschi and Steven Reed unpack the playbooks, systems, and mindset that drive real success in the moving industry.
No theory. No fluff. Just straight talk from operators who live it every day.
The Movified Nation Podcast brings you inside the world of top-performing moving company owners and leaders. Hosts Mark Hirschi and Steven Reed unpack the playbooks, systems, and mindset that drive real success in the moving industry.
No theory. No fluff. Just straight talk from operators who live it every day.
Movified is the podcast for ambitious home service business owners who want to grow smarter, lead stronger, and build brands that last.
Hosted by Mark Hirschi, Movified brings real conversations to the forefront—featuring moving company owners, contractors, restoration leaders, home service entrepreneurs, and the spouses and partners who help power these businesses behind the scenes.
What does it actually take to build a moving company that does $66 million a year across 26 locations — and still has the same culture it started with?
For Larry O’Toole, founder of Gentle Giant Moving Company, the answer has never changed: hire the right person first, never lower the bar, and build a culture so strong that Harvard graduates show up wanting to move furniture just to be part of it.
This is one of the most important conversations in Movified history.
Recorded live at the Moving Legends Retreat in Orlando, host Mark Hirschi and co-host Steven Reed of Big League Movers sit down with Larry O’Toole — the man who built Gentle Giant from a one-truck operation in 1980 into one of the most respected moving companies in America — for a conversation about culture, leadership, and what separates a moving company that scales from one that collapses under its own growth.
Each episode delivers actionable insight you can apply immediately — whether you’re running one truck or managing multiple locations.
As co-owner of Big League Movers and founder of ReadyRoles, Steven is recognized for his operational discipline, people-first leadership, and sharp marketing instincts. His companies have become models of efficiency and culture in the U.S. moving space — proving that strong systems and stronger relationships are the foundation of success.
Steven brings candor, humor, and real-world experience to every conversation on Movified Nation. From scaling multi-location operations to building a winning team culture, he’s known for breaking down complex business challenges into clear, actionable strategies.
Driven by faith, family, and a passion for growth, Steven’s approach resonates with movers who want to build not just profitable businesses — but meaningful ones.
